NEW IN STORES
I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears.

FIELD DAY BRAND

Field Day is a creative studio based in Helsinki, Finland. Founded in 2013 and run by designer Iina Kettunen, Field Day focuses on creating long lasting leather goods for everyday life. The basis for every product is a genuine need. They’re all designed with a passion for aesthetics: timeless yet original and beautiful designs that bind together quality, function and detailing. Field Day’s selection covers multiple items of leather. The guiding philosophy is to produce high quality leather products that can be used and enjoyed where and when ever. Iina´s aim is to create products that pledge for sustainability and root for slower living. Field Day combines these values: it fits every season. fieldday.fi

Brand Photos – Art Direction by Iina Kettunen, Photography by Unto Rautio, Styling Pinja Forsman

Invitation photos for Field Day Studio & Store Opening – Consept Design and Art Direction by Iina Kettunen, Photography by Unto Rautio, Styling by Anna Pirkola

Spring Cleaning Campaign – Consept Design, Art Direction and Styling by Iina Kettunen, Photography by Unto Rautio

Wave Collection – Consept Design, Product Design, Art Direction and Styling by Iina Kettunen, Photography by Unto Rautio

Collection of leather camera straps and other leather accessories – Product Design by Iina Kettunen, Photography by Unto Rautio

Brand Identity – Consept Design and Art Direction by Iina Kettunen, Photography by Unto Rautio, Styling Anna Pirkola, Graphic Design by Tomi Leppänen