With an uncompromising eye for detail and profound knowledge for quality, Iina designs objects that serve a purpose in a pleasant manner. She always seeks the best possible solutions to achieve a beautiful outcome that carries a meaningful story within.
Iina is the head designer and founder of Field Day, a brand for leather accessories. Having worked with leather, Iina knows the material and its possibilities thoroughly. She holds tremendous respect for animals and makes sure to minimize the amount of material waste. Carefully designed products made out of leather stand the test of time and age beautifully.
Iina’s designs tend to be more than meets the eye. She always starts by setting the mood. The atmospheric values are set before the actual design process begins: what kind of story will the design tell? With her ability to capture ambiance, Iina brings a certain layer of emotion to the final design.
Iina’s objective as a designer is to challenge herself and broaden the field of her expertise. Working together in close collaboration with others and combining different sets of skills feeds her inspiration.